New website launch

Background and objective

We are doing this project because of background, business need, hypothesis to achieve measurable goals.


Goals

Title
Title
Title
Goal
Metric
How is it tracked?

Increase conversion on our website


Increase by 10%


Google Analytics



Messaging and positioning

Title
Title
Project description

Describe product or service

Messaging

One line describing product or service

Positioning statement

One liner



Benchmark

Research what your competitors are doing.


Timeline

Title
Title
Title
Title
Project
Month
Owners
Notes

Redo website


January


Someone
Someone

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