Ashley, Brand designer

"I want to build a brand that's honest and authentic."

Demographic & personal information

Title
Title
Name
Ashley
Job title
Brand designer
Company
Acme
Job description
In charge of brand identity & awareness
Age
28
Gender
Female
Income
120K$
Education
Self-taught
Location
Brooklyn, Berlin

Summary

She came to design after dropping out of art school and bartending for a few years. After teaching herself design, she joined a growing startup as the 5th team member.
Title
Title

Popcorn Goals

Pouting Cat Frustrations

  • Improve team efficiency by documenting design decisions
  • Grow her design team from 1 to 5
  • Design products are slow/highly technical
  • She needs to be able to present images quickly with commentary
  • She finds it hard to communicate with outside contractors, and with engineers at her company